Media Mix Recommender

Tell me your budget, goals, and audience — and get a channel allocation plan with budget splits, tradeoff analysis, and a measurement framework built around your specific situation.

Your Campaign

The more specific you are, the more useful the recommendation. Answer what you can.

Total Monthly Budget

Primary Campaign Goal

Target Audience

B2C — broad consumer

B2C — niche/interest

B2B — small business

B2B — enterprise

Local / geographic

Funnel Stage Focus

Upper — build awareness

Mid — drive consideration

Lower — capture demand

Full funnel

Where is the brand in the market?

New — low awareness

Growing — some awareness

Established — strong awareness

Primary KPI you’ll be held accountable to

CPA / Cost per lead

ROAS

Revenue / pipeline

Brand lift / awareness

MER / blended efficiency

Existing channel presence (select all that apply)

Paid Search

Paid Social

Linear TV

CTV / OTT

Radio / Audio

Direct Mail

Programmatic

Starting from scratch

Your Media Mix Plan

Recommended Channel Allocation

Budget split based on your goals, audience, and funnel stage.

✓ What this mix does well

⚠ Tradeoffs to understand

Channel-by-Channel Breakdown

What each channel does, why it’s in the plan, and how to measure it.

Measurement Framework

Want to pressure-test this plan?

These recommendations are a starting framework. If you want to walk through your specific situation — budget, audience nuances, or measurement setup — reach out.

Let’s Talk →

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