Work & Results
Case Studies in Performance Marketing
Real campaigns. Real decisions. Real results. Four deep dives into the strategic thinking, analytical frameworks, and execution behind some of my most impactful work.
All Case Studies
Building Demand Before Launch Day
Most product launches start marketing on day one. I started three months early — building a warm retargeting audience before Gig Internet was ever available to buy.
↑ 15% revenue increase in launch month
When Good Numbers Hide Bad Structure
On the surface the campaigns looked healthy. A deep audit revealed a structural flaw quietly redirecting budget away from new customers toward people who would have converted anyway.
↑ 25% conversion rate · ↓ 20% CPA
From Zero to $1M+ Monthly in Paid Search
No historical data. No prior campaigns. No quality score history. Just a blank slate and a mandate to build a paid search program from the ground up.
↑ 4x budget growth · ↑ 50% revenue